WSJ.com: Fashion Journal

Fashion Journal

How Stores Lead You to Spend

Thu, 02 Dec 2010 09:20:30 EST

While national chains often use discounts to draw crowds, many independent specialty stores compete by broadening their whimsical appeal and learn the science of understanding trend-conscious consumers.

Youthful Brands Text Customers

Wed, 08 Aug 2012 10:46:23 EDT

Some fashion brands are finding that teens and twentysomethings are most accessible by text.

Style Books for Picky Personalities

Thu, 16 Dec 2010 11:28:59 EST

Just a week until Christmas and you're plumb out of gift ideas for some of the tough customers in your life? Consider something deeply retro: a book.

Jason Wu Brings Edge to the Office

Tue, 12 Aug 2014 17:42:53 EDT

Hugo Boss's new womenswear look is arriving in stores, showcasing an unexpected partnership between a 31-year-old designer and a 90-year-old menswear company.

Prada's 'Gatsby' Fashion Moment

Wed, 17 Apr 2013 22:56:03 EDT

To create a modern feel, fashion designer Miuccia Prada based 41 costumes on recent looks from her own Prada and Miu Miu lines.

Runway Top 10: Covet or Cringe?

Thu, 12 Mar 2015 11:59:00 EDT

As fashion weeks wrap up, the coming trends include longer hemlines, pleats, a new shade of orange; some like it see-through.

Can Skipping the Runway Pay Off?

Wed, 08 Apr 2015 23:37:05 EDT

After canceling her fall runway show, designer Rebecca Taylor is pursuing a new marketing strategy she believes is more in tune with the way consumers connect to fashion.

A Shoe Designer's Next Platform

Wed, 25 Mar 2015 19:56:35 EDT

Brian Atwood, whose sexy high heels are red-carpet mainstays, shakes his head over the current taste for ‘ugly chic’ flats, contemplates new creative outlets and explains what pushes a platform shoe from sexy to vulgar.

The Power to Start a Fashion Trend

Wed, 01 Apr 2015 21:34:26 EDT

There are just a handful of designers who can single-handedly launch trends. Nicolas Ghesquière is one of them.

Luxury Stores Get Stingy About Energy Costs

Thu, 16 Apr 2015 06:11:50 EDT

French fashion group LVMH is reducing its energy usage by changing the lighting in Louis Vuitton, Bulgari and Sephora stores.